K-Elec­tric ex­pands its so­cial in­vest­ment pro­gramme

Pakistan Observer - - KARACHI CITY -

AMANULLAH KHAN KARACHI—K-Elec­tric and SINA Health Ed­u­ca­tion and Wel­fare Trust signed an MoU whereby KE will be pro­vid­ing 100% free elec­tric­ity to the non-profit or­ga­ni­za­tion.

SINA is the 15th part­ner in the K-Elec­tric So­cial In­vest­ments Pro­gram (SIP), an ini­tia­tive which em­pow­ers in­sti­tu­tions work­ing to bring so­cial change to Pak­istan by pro­vid­ing them free elec­tric­ity. The ini­tia­tive is aimed at ex­tend­ing sup­ports to vi­tal health­care and ed­u­ca­tional in­sti­tu­tions serv­ing the un­der-priv­i­leged and needy on hu­man­i­tar­ian grounds. Other SIP part­ners in­clude or­ga­ni­za­tions like In­dus Hospi­tal, MALC, TCF, SIUT and LRBT. The So­cial In­vest­ments Pro­gramme cur­rently im­pacts 3.4 mil­lion peo­ple an­nu­ally. The MoU was signed be­tween Syed Fakhar Ahmed, Chief Mar­ket­ing and Com­mu­ni­ca­tions Of­fi­cer, K-Elec­tric and by Dr. Kam­ran Iqbal, COO SINA Health, Ed­u­ca­tion and Wel­fare Trust. Speak­ing at the sign­ing cer­e­mony, Syed Fakhar Ahmed Chief Mar­ket­ing and Com­mu­ni­ca­tions Of­fi­cer K-Elec­tric said, “Our So­cial In­vest­ment Pro­gramme is part of our so­cial re­spon­si­bil­ity to­wards the com­mu­nity. We sup­port or­ga­ni­za­tions that are con­tribut­ing in the area of hu­man wel­fare.

The part­ner­ship with SINA is an­other tes­ta­ment of our ini­tia­tive to sup­port or­ga­ni­za­tions work­ing for the un­der­priv­i­leged.” Dr. Kam­ran Iqbal, COO, Sina Trust added “We, at Sina Trust, ex­press our grat­i­tude to KE for part­ner­ing with us to man­age the en­ergy chal­lenge our not- for-profit or­ga­ni­za­tion had been fac­ing.

This col­lab­o­ra­tion and gen­er­ous sup­port would en­able the or­ga­ni­za­tion to ex­pand its ser­vices to pa­tients most de­serv­ing of treat­ment in 15 ur­ban slums in Karachi, most of whom are women and chil­dren. We are cer­tain that this sup­port will go a long way in ben­e­fit­ting both health­care providers and health­care con­sumers by de­creas­ing the cost of pro­vid­ing health­care in long run.”

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