Bank Al­falah to launch ‘Cine­pay Mo­bile Wal­let’

Pakistan Observer - - ECONOMY WATCH - STAFF RE­PORTER

KARACHI—Strength­en­ing its com­mit­ment to in­no­vat­ing every­day trans­ac­tions, Bank Al­falah has signed an agree­ment with Cinepax Cine­mas and UnionPay In­ter­na­tional to launch ‘Cine­pay Mo­bile Wal­let’. De­signed ex­clu­sively to fa­cil­i­tate movie buffs, this first of its kind co-branded Mo­bile Wal­let will not only make movie tick­ets and other re­tail pur­chases eas­ier for the cus­tomers, but will also give them a chance to en­joy loy­alty re­wards and dis­counts with ev­ery trans­ac­tion they make on the card. The Bank Al­falah pow­ered Cine­pay Mo­bile Wal­let will re­place the ex­ist­ing Cinepaxloy­alty cards and al­low the cus­tomers to now en­joy cash-in fa­cil­ity at all Cinepax Cine­mas & Bank Al­falah branches. The card will be ac­cept­able at all ATMs & POS ma­chines avail­able in Pak­istan & abroad. With each Cine­pay trans­ac­tion, cus­tomers will earn re­deemable re­ward points and loy­alty dis­counts. Cine­pay also sup­ports online pur­chase of movie tick­ets which can be done through the of­fi­cial web­sites and mo­bile ap­pli­ca­tions of Bank Al­falah and Cinepax. Ad­di­tional ser­vices such as util­ity bill pay­ments and pur­chase of mo­bile air­time can also be availed through Cine­pay.

Shar­ing his thoughts on the part­ner­ship, AtifBa­jwa, Pres­i­dent & CEO Bank Al­falah, said, “We are com­mit­ted to rev­o­lu­tion­iz­ing the fi­nan­cial land­scape of the coun­try and bring­ing in­no­va­tion into all the prod­ucts and ser­vices we of­fer to our cus­tomers. With Cine­pay Mo­bile Wal­let we in­tend to give­movie lovers the most con­ve­nient and re­ward­ing pur­chase and pay­ment so­lu­tion in the coun­try.”

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