She­har­yar to at­tend an­nual con­fer­ence at Ed­in­burgh

Pakistan Observer - - SPORTS -

MUHAM­MAD SHAHZAD AKHTAR LA­HORE—Chair­man PCB She­har­yar Khan is not on hol­i­day in Eng­land but is on an of­fi­cial visit, at­tend­ing ICC an­nual con­fer­ence at Ed­in­burgh. He will then at­tend Pak Wom­ens Team and A team matches and the first two test matches in the UK.

He will be meet­ing MCC and ECB of­fi­cials dur­ing his stay.

He has al­ready met and in­ter­viewed Jonathan Col­lett who has been ap­pointed Pub­lic Re­la­tions Con­sul­tant for the UK tour as ad­vised by the BoG in its last meet­ing two weeks ago. Mr Col­lett heads a PR con­sul­tancy com­pany with im­pec­ca­ble cre­den­tials.

Mean­while, Chair­man ExCo and PSL Na­jam Sethi has just con­cluded a short visit to UAE to fi­nalise ne­go­ti­a­tions with the three venues in Abu Dhabi, Dubai and Shar­jah with re­gards to both the West Indies tour in Sep- tem­ber 2016 and PSL in Fe­bru­ary 2017.

Re­ports that the PCB is send­ing a con­tin­gent of four me­dia man­agers to cover the Eng­land se­ries are mis­lead­ing.

The cor­rect po­si­tion is that Me­dia Man­ager Agha Ak­bar will cover the first two tests of the tour and he will be re­placed by Raza Kitch­lew who will cover the last two tests. Direc­tor Me­dia Am­jad Bhatti will cover the ODIs and T20 matches at the end of the tour. There­fore at any given time only one per­son from the me­dia depart­ment will be present on tour.

Aun Zaidi, head of the web­site depart­ment, is the of­fi­cial videog­ra­pher on tour to cre­ate con­tent for brand­ing the PCB web­site. This is a cheaper and more ef­fi­cient method to brand the web­site than sub­scrib­ing to ex­pen­sive con­tent ser­vices from Google or Getty Im­ages.

The mar­ket­ing depart­ment will be find­ing spon­sors for the web con­tent thus gen­er­ated.

South African team cel­e­brat­ing af­ter win­ning the Cosafa Cup against Botswana in Namibia.

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