LG to demo HDR ca­pa­bil­i­ties of OLED TV

Pakistan Observer - - ECONOMY WATCH - STAFF RE­PORTER

IS­LAM­ABAD—LG Elec­tron­ics (LG) is col­lab­o­rat­ing with the Bri­tish Broad­cast­ing Cor­po­ra­tion (BBC) and satel­lite op­er­a­tor SES to host a demonstration of High Dy­namic Range (HDR) broad­cast tech­nolo­gies at the ninth SES In­dus­try Days con­fer­ence this week in Lux­em­bourg. High qual­ity HDR con­tent will be trans­mit­ted to LG’s lat­est OLED TV via live satel­lite feed uti­liz­ing back­ward com­pat­i­ble HLG (hybrid log gamma) tech­nol­ogy. HLG ex­pands the con­trast ra­tio and color re­pro­duc­tion ca­pa­bil­ity of SDR TVs (Stan­dard Dy­namic Range). The HDR trans­mis­sion demonstration by LG and the BBC will uti­lize SES As­tra’s satel­lite net­work.

HLG tech­nol­ogy was de­vel­oped by the BBC and NHK to en­able a back­wards com­pat­i­ble trans­mis­sion of HDR con­tent. Em­ploy­ing a sin­gle distri­bu­tion bit stream which can be de­coded by both ded­i­cated HDR re­ceivers and legacy non-HDR re­ceivers, the HLG sys­tem re­quires no pro­duc­tion meta­data, mak­ing it com­pat­i­ble with ex­ist­ing broad­cast in­fra­struc­ture, thereby en­abling a straight­for­ward mi­gra­tion to HDR tele­vi­sion pro­duc­tion.

The flex­i­bil­ity of the BBC’s in­no­va­tive HDR HLG tech­nol­ogy makes it an ex­cel­lent choice for broad­cast HDR ser­vices while SES’s new HDR test chan­nel al­lows in­dus­try part­ners to test a va­ri­ety of new dis­play stan­dards and con­tent. Viewed on LG’s OLED TVs, HDR HLG con­tent looks more re­al­is­tic, de­liv­ers greater depth and the deep­est blacks.

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