BMW out­sells Mercedes in June to nar­row US lux­ury sales gap

Pakistan Observer - - ECONOMY WATCH - MU­NICH—BMW

AG’s name­sake brand out­sold Mercedes-Benz and Toy­ota Mo­tor Corp.’s Lexus last month in the U.S. as all three of the mar­ket’s largest sell­ers of lux­ury au­tos ended the first half be­hind their year-ear­lier to­tals. De­liv­er­ies for BMW in June slid 10 per­cent to 28,855, ac­cord­ing to a state­ment Fri­day. Even so, it topped the 28,473 sales by Daim­ler AG’s Mercedes, a 1.5 per­cent gain from a year ear­lier and a June record. Lexus re­ported a 1.3 per­cent de­cline to 25,779.

June was the first month this year that BMW out­sold its two ri­vals, after capturing the full-year sales crown in 2014 and 2015. BMW re­lies more on cars than sport util­ity ve­hi­cles, run­ning counter to the re­cent pref­er­ence of U.S. con­sumers. The Mu­nich-based au­tomaker fin­ished the first half with sales down 9 per­cent to 153,436, trail­ing Mercedes by more than 9,000 de­liv­er­ies. “It’s a tale of two mar­kets,” said Michelle Krebs, se­nior an­a­lyst at Au­to­trader.com. “Sport util­i­ties are do­ing far bet­ter than cars.”

Sales of BMW’s X3 SUV were up 69 per­cent last month and its 2 Se­ries cars more than dou­bled. But the brand posted de­clines of 2.8 per­cent for cars and 24 per­cent for SUVs. Mercedes re­ported gains of 48 per­cent for GLK and GLC sport util­ity ve­hi­cles and 28 per­cent for the GLE and M-Class SUVs, along with a 5.8 per­cent in­crease for the re­vamped E-Class cars. The brand closed out the first half with a 1.3 per­cent de­cline from a year ear­lier. The sales fig­ures don’t in­clude BMW’s Mini mod­els or Stuttgart, Ger­many-based Daim­ler’s work trucks and Smart cars, which aren’t lux­ury ve­hi­cles.—AFP

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