Fair and Lovely’s New Stance

Slogan - - LETTERS - Huma Saleem Rawalpindi

It was very re­fresh­ing to see a brand such as Fair & Lovely chal­lenge the sta­tus quo and re­it­er­ate that fair­ness isn’t a means to an end but rather an end in it­self. In a coun­try where peo­ple are ob­sessed with fair com­plex­ion, there was a dire need for a change in per­spec­tive; that fair­ness does not nec­es­sar­ily guar­an­tee a good rishta and that it, in turn, can give you the con­fi­dence and the strength to fight for your dreams and lead a sat­is­fy­ing, ful­fill­ing life.

A lot of fair­ness creams are veer­ing dan­ger­ously close to con­cepts that give an im­pres­sion that un­til you have a fair skin, you are not even con­sid­ered worth a sec­ond look. This per­cep­tion cre­ates feel­ings of in­se­cu­rity and low self-es­teem. Fair & Lovely has suc­cess­fully man­aged to de­vi­ate from that path and in­stead en­cour­aged young girls to look in­wards for con­fi­dence.

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