The Art of Endorsing
Finally! An article that speaks of this phenomenon! I was very pleased to read about this new trend which involves celebrities appearing in virtually every kind of ad, from soap bars to cooking oils. These people leave no stone unturned! In fact, it is so common that one finds it difficult to navigate through the endless stream of channels without coming across at least two advertisements sporting the face of some actor or sports celebrity.
I can understand the significance of celebrity endorsements. However, advertisers and marketers should draw the line between associating a product with a celebrity on the basis of similar characteristics and randomly inserting a celebrity in an advertisement just to gain attention.