The Next Stage in Marketing
I totally agree with the author of ‘Digital Marketing – the name of the game’. I think the practice of building relationships by engaging customers in interesting conversation and humour is something that is severely lacking in businesses today. However, it is rather encouraging to see certain businesses adopt this method of promoting themselves and their brands as it displays a certain level of business maturity; i.e. the knowledge that in order to get ahead in business, it is important to have all your customers on board with you.
With a substantial number of people now using social media, it only makes sense for businesses to follow suit and utilize this medium to their advantage.