Ap­ple Smart­watch


Ap­ple has been known to take a bud­ding tech­nol­ogy, pack­age it and pro­mote it to the ex­tent that it be­comes a main­stream suc­cess. The same holds true for the smart­watch, an ac­ces­sory that is be­ing termed as ‘the fu­ture of re­tail’, ac­cord­ing to Paul Roth, AT&T’s Pres­i­dent of Re­tail and Sales.

One of the big­gest chal­lenges faced by ma­jor play­ers in the smart­watch in­dus­try, such as Sam­sung and Google, is that the prod­uct still has a long way to go in terms of us­abil­ity, which in turn is a ma­jor driver of cus­tomer pref­er­ence. As Jan Daw­son, Chief An­a­lyst wit with Jack­Daw Re­search say says, “I don’t think mar­ket ket­ing is the so­lu­tion to the pro prob­lem. A more com­pelling prod­uct is.” Ap­ple has alr al­ready man­aged to la­bel the sm smart­watch as less of a techno nol­ogy prod­uct and more of a fa fash­ion ac­ces­sory. What re­mains to be seen, how­ever, is what ex­actly A Ap­ple brings to the game.

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