Apple has been known to take a budding technology, package it and promote it to the extent that it becomes a mainstream success. The same holds true for the smartwatch, an accessory that is being termed as ‘the future of retail’, according to Paul Roth, AT&T’s President of Retail and Sales.
One of the biggest challenges faced by major players in the smartwatch industry, such as Samsung and Google, is that the product still has a long way to go in terms of usability, which in turn is a major driver of customer preference. As Jan Dawson, Chief Analyst wit with JackDaw Research say says, “I don’t think market keting is the solution to the pro problem. A more compelling product is.” Apple has alr already managed to label the sm smartwatch as less of a techno nology product and more of a fa fashion accessory. What remains to be seen, however, is what exactly A Apple brings to the game.