Land Rover moves

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Land Rover is poised to move its en­tire global cre­ative and dig­i­tal ad­ver­tis­ing busi­ness into Spark 44, the global joint ven­ture agency in which Jaguar Land Rover has a 50 per stake.

Although set up as Jaguar’s global com­mu­ni­ca­tions and mar­ket­ing part­ner, Spark44 has also been mov­ing in on Land Rover’s cre­ative as­sign­ments in re­cent months, ac­quir­ing Land Rover’s in­cum­bent Aus­tralian ad agency Mor­ris & Part­ners.

The main loser in the US and UK is Young & Ru­bi­cam, which has pro­duced high-pro­file award win­ning work for the Land Rover brand.

Jaguar said it was a “strate­gic de­ci­sion” and the move was re­ferred to as “cost cut­ting”.

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