Land Rover moves
Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.
Although set up as Jaguar’s global communications and marketing partner, Spark44 has also been moving in on Land Rover’s creative assignments in recent months, acquiring Land Rover’s incumbent Australian ad agency Morris & Partners.
The main loser in the US and UK is Young & Rubicam, which has produced high-profile award winning work for the Land Rover brand.
Jaguar said it was a “strategic decision” and the move was referred to as “cost cutting”.