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emerg­ing fash­ion de­sign­ers pre­sented their wor work through Bank Al­falah’s “Ris­ing Tal­ent – Dis­cov­er­ing t the Po­ten­tial of Pak­istan” at the Fash­ion Pak­istan Wee Week (FPW). The Pro­gramme aims to mo­ti­vate, in­spire an and recog­nise young and up­com­ing tal­ent and pro­vide th them with op­por­tu­ni­ties to show­case their tal­ent.

Speak­ing about the Pro­gramme, Atif Ba­jwa, Pres­i­dent & CEO, Bank Al­falah said : “Bank Al­falah has al­ways sup­ported en­treprene en­trepreneurs and in­di­vid­u­als with po­ten­tial to con­trib­ute to the coun­try’s eco­nomic growth. Through the Ris­ing Tal­ent Pro­gramme, we en­cour­age and pro­vide mean­ing­ful op­por­tu­ni­ties to de­serv­ing and tal­ented youth. The Pro­gramme also aims to en­hance the im­age of Pak­istan by show­cas­ing sto­ries of op­ti­mism and in­ge­nu­ity. I look for­ward to a long-term, sus­tain­able part­ner­ship with the Fash­ion Pak­istan Coun­cil to pos­i­tively im­pact our fash­ion in­dus­try by sup­port­ing young tal­ent to drive Pak­istan’s econ­omy.”

Bank Al­falah has been ac­tively sup­port­ing fash­ion or­ga­ni­za­tions in­clud­ing the Fash­ion Pak­istan Coun­cil as well as the PFDC.

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