Ad­ver­tis­ing dilemma

Slogan - - LETTERS - Shiza Peerzada La­hore

In no coun­try or cul­ture have I ever wit­nessed ad­ver­tis­ing be­ing so con­fused and lost. The lat­est Tarang TVC was the fi­nal blow and I couldn’t keep from writ­ing about this catas­tro­phe any longer. Who is to blame for th­ese ridicu­lous ad cam­paigns? Fin­gers will point to­wards the ad agen­cies first and hold the cre­ative per­son­nel guilty. How­ever, we miss out on who ac­tu­ally calls all the shots: the client.

In this in­dus­try, we work with scared cli clients who like to play ex­tremely safe. C Com­pa­nies and brands are re­luc­tant ab about risks and ex­per­i­ments. I wholeh heart­edly agree with the re­view of the T Tarang TVC – be­ing the lat­est, most h hor­rid and the best ex­am­ple – which d doesn’t com­mu­ni­cate at­tributes and f fea­tures of the tea whitener the slight­est bit bit. It is un­der­sta un­der­stand­able that their tar­get mar­ket lies in the Pun­jab where such glam-shows on screen are loved by lay­men. How­ever, the ques­tion re­mains: where is this tak­ing our ad­ver­tis­ing stan­dards?

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