In no country or culture have I ever witnessed advertising being so confused and lost. The latest Tarang TVC was the final blow and I couldn’t keep from writing about this catastrophe any longer. Who is to blame for these ridiculous ad campaigns? Fingers will point towards the ad agencies first and hold the creative personnel guilty. However, we miss out on who actually calls all the shots: the client.
In this industry, we work with scared cli clients who like to play extremely safe. C Companies and brands are reluctant ab about risks and experiments. I wholeh heartedly agree with the review of the T Tarang TVC – being the latest, most h horrid and the best example – which d doesn’t communicate attributes and f features of the tea whitener the slightest bit bit. It is understa understandable that their target market lies in the Punjab where such glam-shows on screen are loved by laymen. However, the question remains: where is this taking our advertising standards?