Eth­i­cal Advertising

Slogan - - LETTERS - Safoorah Khan, Mul­tan

As per the latest advertising trends, the de­pic­tion of chil­dren in ad­ver­tise­ments and TV com­mer­cials is not just re­stricted to kid­sori­ented prod­ucts (noo­dles and di­a­pers),p), but kids are also fea­tured in an en­tire range of other prod­ucts and ser­vices. They are also fea­tured in ads of prod­ucts that you will never want to be even touched by chil­dren. Some 70 per­cent of advertising en­tails prod­ucts con­sumed by adults only (e.g. shav­ing cream). Due to chil­dren’s un­con­di­tional ac­cept­abil­ity and un­re­strained in- cli­na­tion to­wards all sorts of ad­ver­tise­ments, mar­keters and ad­ver­tis­ers should con­sider em­ploy­ing pre­cau­tion­ary mea­sures and keep ethics in mind be­fore pro­duc­ing the ads and broad­cast­ing or pub­lish­ing them.

Newspapers in English

Newspapers from Pakistan

© PressReader. All rights reserved.