8 reasons to advertise on radio
If you’re going to advertise, it makes sense to spend your advertising money where you get the most results, that is, radio! Here are some reasons why radio can be your best choice.
1. Radio sells with immediacy.
Research proves that radio reaches consumers within two hours of their largest purchase of the day. There is no better time to reach customers than on their car radio while they are going to shop.
2, Radio sells everywhere.
Radio is the only true mobile medium. In the car, at work and at play, it is there - a companion and an advertising force your customers take with them wherever they go.
3. Radio cuts through advertising clutter.
Today’s newspapers average 2/3 ad copy to 1/3 editorial copy. TV spends about 1/3 of its time on advertising. Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads. This means that Radio is an uncluttered medium.
4. Radio is cost-effective.
Newspaper ad rates are up, TV ad rates are up. But radio advertising costs have grown less than any other major form of advertising.
5. Reach is nice, but frequency sells.
Newspaper and TV are reach media - they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Most local businesses cannot afford the necessary three-times-plus frequency that effective advertising demands - except on radio.
6. Radio’s targeted advertising sells.
Radio’s variety of formats allow you to pinpoint your advertising at the station or stations that best match your customer’s interests. Radio’s unique targeting ability saves you money.
7. You’re always on the front page with radio.
With radio advertising you are front and center in the listener’s attention span when your ad is on air. You’re never buried on page 19 and you’re never surrounded by your competitor’s ads.
8. Radio is an active medium in an active society.
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand and selling your product or service. Today’s hotly competitive marketplace demands an active medium. That’s radio!