L’Oreal Re­al­ity

Slogan - - NATIONAL NEWS -

L’Oreal Paris has come up with aug­mented re­al­i­ty­based ads to pro­mote their prod­ucts and to celebrate the brand’s 30 years.

Fea­tur­ing Pak­istani model and ac­tress Sabeeka Imam as Snow White in retro set­tings, the dig­i­tal story takes view­ers through a fairy tale ver­sion of L’Oreal’s latest lip­stick range.

Aug­mented Re­al­ity is one of the hottest new trends in advertising and can be de­fined as a dig­i­tal layer over the real world, thus cre­at­ing a sur­real ap­pear­ance of the real-world en­vi­ron­ment for view­ers.

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