Experiment Gone Bust

Slogan - - REVIEW - – M.F.

With the Pak­istani mu­sic in­dus­try slowly limp­ing back to life, many artistes are now ven­tur­ing back into the ter­ri­tory and try­ing their luck at mak­ing mu­sic. For­tu­nately, many of us have been treated to some fine pieces of work, which pays tes­ta­ment to the fact that Pak­istani mu­sic has in­deed not lost its luster and has man­aged to re­tain if not all then at least some of its for­mer glory.

The lure of the Pak­istani mu­sic scene has re­sulted in many es­tab­lished mu­si­cians who have suc­cess­fully made a name for them­selves across the bor­der to make an im­pact with their mu­sic. One of them hap­pens to be the ever pop­u­lar Atif As­lam, whose croon­ing has swayed many a fe­male off her feet, not to men­tion, helped him earn ac­co­lades via play­back singing for fa­mous In­dian films. His new sin­gle, Ab Aa­jao, how­ever, fails to res­onate and falls flat when it comes to strik­ing melodies and syn­chro­nous rhythms.

The song starts typ­i­cally with Atif As­lam croon­ing in an at­tempt to build mo­men­tum. Un­for­tu­nately, to the lis­tener’s hor­ror, his voice is heav­ily auto-tuned - a fea­ture that stays through­out the song. This comes as a ma­jor dis­ap­point­ment to many of Atif As­lam’s fans who oth­er­wise greatly ap­pre­ci­ate the singer’s strong tonal qual­ity. His voice is fur­ther ac­com­pa­nied by another heav­ily auto-tuned male voice which is ap­par­ently there to serve as sup­port amid the con­fus­ing com­bi­na­tion of beats mixed with mu­sic. A rap se­quence ap­pears out of nowhere, mak­ing it look like it has been de­lib­er­ately pushed in to gen­er­ate ap­peal. The end­ing of the song is the most con­fus­ing sing of all with the mu­sic fad­ing away sud­denly, leav­ing one with a bad taste in the mouth.

This is hardly some­thing one would ex­pect from a star as ac­com­plished as Atif As­lam. Per­haps he wanted to experiment with new sounds and beats – a mark of a se­ri­ous mu­si­cian who is ded­i­cated to his craft. What­ever the rea­son, it is prob­a­bly bet­ter for Atif As­lam to stick to what he knows rather than experiment with the un­fa­mil­iar.

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