Experiment Gone Bust
With the Pakistani music industry slowly limping back to life, many artistes are now venturing back into the territory and trying their luck at making music. Fortunately, many of us have been treated to some fine pieces of work, which pays testament to the fact that Pakistani music has indeed not lost its luster and has managed to retain if not all then at least some of its former glory.
The lure of the Pakistani music scene has resulted in many established musicians who have successfully made a name for themselves across the border to make an impact with their music. One of them happens to be the ever popular Atif Aslam, whose crooning has swayed many a female off her feet, not to mention, helped him earn accolades via playback singing for famous Indian films. His new single, Ab Aajao, however, fails to resonate and falls flat when it comes to striking melodies and synchronous rhythms.
The song starts typically with Atif Aslam crooning in an attempt to build momentum. Unfortunately, to the listener’s horror, his voice is heavily auto-tuned - a feature that stays throughout the song. This comes as a major disappointment to many of Atif Aslam’s fans who otherwise greatly appreciate the singer’s strong tonal quality. His voice is further accompanied by another heavily auto-tuned male voice which is apparently there to serve as support amid the confusing combination of beats mixed with music. A rap sequence appears out of nowhere, making it look like it has been deliberately pushed in to generate appeal. The ending of the song is the most confusing sing of all with the music fading away suddenly, leaving one with a bad taste in the mouth.
This is hardly something one would expect from a star as accomplished as Atif Aslam. Perhaps he wanted to experiment with new sounds and beats – a mark of a serious musician who is dedicated to his craft. Whatever the reason, it is probably better for Atif Aslam to stick to what he knows rather than experiment with the unfamiliar.