A Fragrant Evening
Aleading perfume brand, Versace launched its new Eros pour femme at a star-studded event at Shapes, Karachi. Brought to Karachi by Multitech, the force behind the Scentsation retail chain, the launch was based around the theme of surrendering oneself to the force of desire and the beauty of existence, featuring a gold carpet followed by a fashion presenta- tion and an enthralling performance by Aalia Chinoy.
The event was attended by the crème de le crème of the entertainment and fashion industry including Waseem and Shaneira Akram, Moammar Rana, Behroz Sabzwari, Humayun Saeed, Sahir Lodhi, Maheen Khan, Atiqa Odho, Ahsan Khan and Iffat Omer.
The evening started with the unveiling of the new Eros pour femme followed by the fashion presentation by leading models. The hair and make-up was done by Saba Ansari of Sabs Salon and the jewellery came from Sonar.
Multitech is a cosmetics and perfume distributing company that started its journey in 2002 and has brought to Pakistan renowned luxury and premium brands. Scentsation is popular for its offerings in fragrances and cosmetics. Its stores are located at all leading malls across Pakistan.