A Fra­grant Evening

Slogan - - COVER STORY -

Alead­ing per­fume brand, Ver­sace launched its new Eros pour femme at a star-stud­ded event at Shapes, Karachi. Brought to Karachi by Mul­titech, the force be­hind the Scent­sa­tion re­tail chain, the launch was based around the theme of sur­ren­der­ing one­self to the force of de­sire and the beauty of ex­is­tence, fea­tur­ing a gold car­pet fol­lowed by a fash­ion pre­senta- tion and an en­thralling per­for­mance by Aalia Chi­noy.

The event was at­tended by the crème de le crème of the en­ter­tain­ment and fash­ion in­dus­try in­clud­ing Waseem and Shaneira Akram, Moam­mar Rana, Behroz Sabzwari, Hu­mayun Saeed, Sahir Lodhi, Ma­heen Khan, Atiqa Odho, Ah­san Khan and If­fat Omer.

The evening started with the un­veil­ing of the new Eros pour femme fol­lowed by the fash­ion pre­sen­ta­tion by lead­ing mod­els. The hair and make-up was done by Saba An­sari of Sabs Sa­lon and the jew­ellery came from Sonar.

Mul­titech is a cos­met­ics and per­fume dis­tribut­ing com­pany that started its jour­ney in 2002 and has brought to Pak­istan renowned lux­ury and pre­mium brands. Scent­sa­tion is pop­u­lar for its of­fer­ings in fra­grances and cos­met­ics. Its stores are lo­cated at all lead­ing malls across Pak­istan.

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