Pepsi’s Eco Friendly Light­ing

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Pep­siCo Pak­istan launched ‘Light­ing up Lives,’ a na­tion­wide cam­paign cre­ated by Wal­ter Pak­istan that in­vited con­sumers to help de­liver eco-friendly light­ing to un­der­priv­i­leged com­mu­ni­ties by buy­ing a bot­tle of Pepsi dur­ing Ramadan.

Pepsi is the global part­ner of Liter of Light, an or­ga­ni­za­tion ded­i­cated to bring­ing eco-friendly lights to peo­ple liv­ing with­out elec­tric­ity. Us­ing sim­ple, green tech­nol­ogy, Liter of Light turns empty multi-serve plas­tic Pepsi bot­tles into so­lar-pow­ered light sources, which have been de­ployed in com­mu­ni­ties across the Philip­pines, In­dia, In­done­sia and Pak­istan.

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