Music - Aesthetically Unappealing
Featured in what is already being touted as the highest grossing movie – Jawani Phir Nahi Aani - on an opening weekend, Fair and Lovely ka Jalwa is one track that is sure to play at all the mehndis this wedding season. The song, which also appears to be vying for the top slot in the list, ranks as the mother of all product placements. Jalwa showcases the dancing skills of a blonde and pretty Soohai Ali Aabro. Unfortunately, the same cannot be said for the males featured in the song – Humayun Saeed, Vasay Chaudhry, Hamza Ali Abbasi and Ahmed Ali Butt – who are visibly uncomfortable and are painfully out of snyc. In fact, Humayun Saeed has gone on record to say that “you may not laugh at the film but you will laugh at my dance.” You think?
While the song is catchy, it sounds more like a jingle and the lyrics s leave much to be desired. Rhyming ‘gear’ and ‘share’ or ‘here’ and ‘pyaar’ does not make a good song. The concept behind the song is hardly ground-breaking. The fair girl will always get the groom, thus playing to the time-honoured South Asian stereotype of gora rung being the ultimate winner. There are, of course, other songs that have endorsed products – the Kareena-Salman hit number Fevicol se being a case in point – but the problem with Jalwa is that it is too literal in its interpretation. As always, the art of subtlety of perhaps even the use of metaphors is lost on the brand and production teams.
Meanwhile, the men in Jalwa are dressed like a train wreck: Hamza Ali Abbasi and Vasay Chaudhry, I’m looking at you. The other two leads looked tolerable but still nothing to write home about. On the other hand, Soohai looks ravishing in Ali Xeeshan’s pink ghagra choli and is clearly the winner by a mile.
All said and done, you may find yourself occasionally strumming along to Fair and Lovely Ka Jalwa but don’t be surprised if two months later, you remember nothing of it