Cam­paign - Wohi pyaar bhari recipes

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Na­tional Foods has been on a roll with its TVCs lately. First it was the Eid com­mer­cial launched dur­ing Ramzan that pulled at the heart strings of all those liv­ing away from home and now it has touched a chord with its ‘wohi pyar bhari recipes’ TVC. Fea­tur­ing Sanam Saeed as a stay-at-home mom who is preparing for a din­ner party, the com­mer­cial shows her rem­i­nisc­ing about the days when her mother would have peo­ple over for din­ner. She re­mem­bers ar­gu­ing with her mother about go­ing through so much trou­ble of preparing a meal when there was al­ways the op­tion of hav­ing food catered.

The com­mer­cial quickly cuts through var­i­ous parts of Saeed’s day where she is shown preparing meals, putting the house in or- der and get­ting ready for the guests. Fi­nally, they ar­rive and Saeed brings in the food much to the de­light of her mother who asks her why she didn’t get the food catered. Saeed re­sponds by say­ing ‘aakhir beti kis ki hoon?’ thus de­pict­ing that the mother-daugh­ter bond is stronger than we think and is of­ten tied by some­thing as sim­ple as food and recipes that get passed on from one gen­er­a­tion to the next.

As al­ways, the TVC is well thought out and per­fectly ex­e­cuted. It suc­ceeds in show­ing in­sights into the con­sumer mind­set. The tar­get au­di­ence can re­late to the ad be­cause it shows a very real mother-daugh­ter sit­u­a­tion with the lat­ter al­ways dis­agree­ing with her mother’s seem­ingly te­dious ways of do­ing things but even­tu­ally see­ing the wis­dom be­hind it years later. The ad is a clear win­ner since it is likely to res­onate with the au­di­ence for a while, much like ear­lier Na­tional Foods com­mer­cials.

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