Campaign - Wohi pyaar bhari recipes
National Foods has been on a roll with its TVCs lately. First it was the Eid commercial launched during Ramzan that pulled at the heart strings of all those living away from home and now it has touched a chord with its ‘wohi pyar bhari recipes’ TVC. Featuring Sanam Saeed as a stay-at-home mom who is preparing for a dinner party, the commercial shows her reminiscing about the days when her mother would have people over for dinner. She remembers arguing with her mother about going through so much trouble of preparing a meal when there was always the option of having food catered.
The commercial quickly cuts through various parts of Saeed’s day where she is shown preparing meals, putting the house in or- der and getting ready for the guests. Finally, they arrive and Saeed brings in the food much to the delight of her mother who asks her why she didn’t get the food catered. Saeed responds by saying ‘aakhir beti kis ki hoon?’ thus depicting that the mother-daughter bond is stronger than we think and is often tied by something as simple as food and recipes that get passed on from one generation to the next.
As always, the TVC is well thought out and perfectly executed. It succeeds in showing insights into the consumer mindset. The target audience can relate to the ad because it shows a very real mother-daughter situation with the latter always disagreeing with her mother’s seemingly tedious ways of doing things but eventually seeing the wisdom behind it years later. The ad is a clear winner since it is likely to resonate with the audience for a while, much like earlier National Foods commercials.