Agony & Euphoria
If you’re a stay-at-home mom or a housewife, chances are you have somewhat followed – or are following – the morning shows that feature on Pakistani television. Typically aired from 9.00am to 11.00am on weekdays (some can also extend a little beyond that depending on the nature of the content and the format on that given day) when the husbands and children have already left for the day and the maasis are attending to the daily household chores, these shows are a staple of the ‘television’ diet for the average Pakistani woman.
Featuring mostly female celebrity hosts who have supposedly proved their mettle via acting, modelling or – as in the case of male host Sahir Lodhi – impersonation, the morning shows highlight various topics: from monstrous in-laws to skin and hair dilemmas to the latest fashion trends and even celebrity weddings that are rehashed on air for the viewing pleasure of the audience.
Current top shows include Nida Yasir’s ‘Good Morning Pakistan’ on ARY Digital, Sanam Jung’s ‘Jaago Pakistan Jaago’ on HUM TV, Javeria Saud’s ‘Satrangi’ on Express Entertainment, Sahir Lodhi’s ‘Morning with Sahir’ on A-Plus Entertainment, Aamir Liaquat’s ‘Subh-e-Pakistan’ on Geo Entertainment (which is being replaced with the ‘Nadia Khan Show’) and ‘Sitaray ki Subah’ with Shaista Lodhi on Hum Sitaray.
The format of the show is more or less the same – a small audience that is cued in to clap and cheer at all the right moments, celebrity guests who divulge their health and beauty secrets and fashion preferences and discuss everything and anything under the sun pertaining to their public and private lives along with health and cooking experts who share fitness