Agony & Eu­pho­ria

Slogan - - EDITOR’S DESK - By Sam­ina Wahid

If you’re a stay-at-home mom or a house­wife, chances are you have some­what fol­lowed – or are fol­low­ing – the morn­ing shows that fea­ture on Pak­istani tele­vi­sion. Typ­i­cally aired from 9.00am to 11.00am on week­days (some can also ex­tend a lit­tle be­yond that de­pend­ing on the na­ture of the con­tent and the for­mat on that given day) when the hus­bands and chil­dren have al­ready left for the day and the maa­sis are at­tend­ing to the daily house­hold chores, th­ese shows are a sta­ple of the ‘tele­vi­sion’ diet for the av­er­age Pak­istani woman.

Fea­tur­ing mostly fe­male celebrity hosts who have sup­pos­edly proved their met­tle via act­ing, mod­el­ling or – as in the case of male host Sahir Lodhi – im­per­son­ation, the morn­ing shows high­light var­i­ous top­ics: from mon­strous in-laws to skin and hair dilem­mas to the lat­est fash­ion trends and even celebrity wed­dings that are re­hashed on air for the view­ing plea­sure of the au­di­ence.

Cur­rent top shows in­clude Nida Yasir’s ‘Good Morn­ing Pak­istan’ on ARY Dig­i­tal, Sanam Jung’s ‘Jaago Pak­istan Jaago’ on HUM TV, Jave­ria Saud’s ‘Sa­trangi’ on Ex­press En­ter­tain­ment, Sahir Lodhi’s ‘Morn­ing with Sahir’ on A-Plus En­ter­tain­ment, Aamir Li­aquat’s ‘Subh-e-Pak­istan’ on Geo En­ter­tain­ment (which is be­ing re­placed with the ‘Na­dia Khan Show’) and ‘Si­taray ki Subah’ with Shaista Lodhi on Hum Si­taray.

The for­mat of the show is more or less the same – a small au­di­ence that is cued in to clap and cheer at all the right mo­ments, celebrity guests who di­vulge their health and beauty se­crets and fash­ion pref­er­ences and dis­cuss ev­ery­thing and any­thing un­der the sun per­tain­ing to their pub­lic and pri­vate lives along with health and cook­ing ex­perts who share fit­ness

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