Thank you, Coke!
Pakistan is a country rich in culture and the arts. However, over recent years, people seem to have forgotten all about music because other more mundane and colourless issues have taken over. In my opinion, Coke is doing a great job by reviving Pakistani music and bringing it on television. While hundreds of TV channels abound in this country, none is devoted to music. If there were any such TV channels before, they have been ‘killed’ and all TV programming now primarily focuses on news and current affairs, drama, cooking and sports. As for the radio channels, they are dominated by Indian songs. In the midst of all this comes a revival of music with a commercial brand behind it. It does not matter if their focus is on digging out old film and non-film songs because they are at least creating some music and bringing to the fore both new and seasoned artistes. Good work Coke! Syed Zafar Hussain, Bahawalpur.