Thank you, Coke!

Slogan - - LETTERS -

Pak­istan is a coun­try rich in cul­ture and the arts. How­ever, over re­cent years, peo­ple seem to have for­got­ten all about mu­sic be­cause other more mun­dane and colour­less is­sues have taken over. In my opin­ion, Coke is do­ing a great job by re­viv­ing Pak­istani mu­sic and bring­ing it on tele­vi­sion. While hun­dreds of TV chan­nels abound in this coun­try, none is de­voted to mu­sic. If there were any such TV chan­nels be­fore, they have been ‘killed’ and all TV pro­gram­ming now pri­mar­ily fo­cuses on news and cur­rent af­fairs, drama, cook­ing and sports. As for the ra­dio chan­nels, they are dom­i­nated by In­dian songs. In the midst of all this comes a re­vival of mu­sic with a com­mer­cial brand be­hind it. It does not mat­ter if their fo­cus is on dig­ging out old film and non-film songs be­cause they are at least cre­at­ing some mu­sic and bring­ing to the fore both new and sea­soned artistes. Good work Coke! Syed Za­far Hus­sain, Ba­hawalpur.

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