film Ho Mann Jahaan is almost ready to unravel Asim Raza’s personal journey along with three aspiring musicians. The renowned maker of commercials says his personal struggles and ambitions have translated to the movie’s canvas in one way or another. Asim’s passion to make a feature film had burned in him for some time. There is a new wave in Pakistani cinema and it is also attracting directors from the advertising world - people lik Asadul Haq, who has been criticized for over-reliance on visuals rather than a strong story. Despite being a firm believer in the age-old proverb, ‘Content is king’, Asim feels people have put all TVC directors in the same basket.
He is quite aware that a major section of his audience comprises youth, so he has provided enough ‘excitement’ and ‘imagery’ in the film to strike a chord with youth.
Prior to committing to Ho Mann Jahaan, Asim spent some time directing a telefilm titled Behadd. The experience helped smoothen his transition to feature filmaking, ensuring he wasn’t taking a “drastic leap.”