Dis­cov­ery Fights Ex­tinc­tion

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The

Dis­cov­ery Chan­nel is start­ing a global so­cial ac­ti­va­tion ini­tia­tive fo­cused on species con­ser­va­tion tied to its global pre­miere of Rac­ing Ex­tinc­tion.

The cam­paign will launch with new con­tent, a ded­i­cated dig­i­tal plat­form and an ed­u­ca­tion curriculum and will en­cour­age con­sumers to pledge their com­mit­ment to do “1Thing” to save the planet. The mis­sion of the cam­paign is long-term re­duc­tion of both car­bon emis­sions and con­sumer de­mand for en­dan­gered species.

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