Shoaib Baig, Chief People Officer, K-Electric
How has HR management evolved over the years?
The role of HR was primarily administrative in nature, serving more of a process-oriented arm of management. However, we have observed a 360 degree shift in responsibility and a focus on HR as a strategic function for an organization’s competitiveness. This evolution has enabled HR to add more value to an organization in terms of: a) Alignment towards business strategy: Ensuring that the talent pool, company structure and culture are all geared towards business strategy. b) Organizational change facilitation: Empowering the team with the required skill set and information to successfully adapt to change with minimum disruption. c) Employee advocacy: Fostering an enabling environment and providing a level playing field to ensure transparency, fairness and consistent performance.
What has been your HR strategy at KE?
We have rolled out new cultural and engagement initiatives by developing and implementing a structured approach to open two-way communication between the organization and employees and by rolling out our People Strategy – Enable, Energize and Empower.
We were able to design and implement a new Performance Management Framework which has enabled the organization to instill a culture of performance and delivery. There is a continuous dialogue throughout the year on employees’ performance to keep it consistent with evolving business needs.
Just within a year, we have introduced numerous people-centric initiatives like new organizational values based on the KE Leadership framework, Khushian Bantanay ka AZM (celebrating employees’ birthdays by sending them gifts) and town hall meetings, etc. Moreover, in line with our
Diversity and Inclusion roadmap, we have announced major initiatives like My Child Care Assistance and an improved Maternity Policy by facilitating and giving flexibility to working mothers. Another initiative is the launch of our Employee Advocacy Framework (Awaz Portal), through which we have provided a platform for employees to voice their ideas, concerns and issues.
What has been the impact of technology on HR management?
Digital technology is playing a critical role in virtually all aspects of our lives and we are experiencing an exponential use of technology in the workplace. It is radically transforming the way organizations operate while challenging the HR function to identify new ways for talent management.
Recognizing the significance of digital technology in transforming talent management. K-Electric marked 2016 as the year of enablement as part of its people strategy. This digital revolution brought convenience in the lives of our employees as they experienced accessibility to information through just a few clicks. In today’s world where information of an organization is categorized as a strategic asset, K-Electric is embracing transformation through digitalization as one of its must-win battles.
Please share some of K-Electric’s recent initiatives for employee facilitatation.
One of our AZM values is being Customer Centric and we believe that customer centricity starts with internal customers first. Keeping this in view, our most recent and prime initiative is the launch of People Connect, which is a first of its kind initiative in Pakistan, where various employee service channels have been consolidated and synergized using both digital and physical mediums to cater to our diverse employee base. Basically, it is a self-service one-stop solution for all HR related queries for our employees which they can access through the company’s intranet portal, dedicated call centre and People Connect Lounge. It enables our employees by providing easy access to HR information and services, self-service tools and a systematic queryresolution mechanism.
With People Connect, our employees are empowered to access any information related to HR with the click of a button. This is done to ensure that our employees experience a ‘WOW’ service with every HR interaction. Our employees can now enjoy the convenience to call People Connect of free, anytime and from anywhere in Pakistan, or visit the People Connect Lounge to experience best-in-class-employee service.
People Connect facilitates our efforts of building a service culture and winning internal and external stakeholders’ trust which is most crucial to the success of our strategy and organisational goals.
Please share with our readers the core strength of your organization.
Our team remains proactive and agile in decision-making and always comes together as ONE unit, working with passion and collaboration to deliver on corporate objectives. We will continue working as a team to ensure that KE keeps on winning. This is the kind of attitude every organization requires to breathe and to instill a culture of performance and delivery. The developments I have shared earlier are just a few achievements and there are many milestones that we yet have to achieve. We will continue with Josh and leave no stone unturned on our road to success.
Muhammad Shoaib Baig has over 19 years of diverse international HR leadership experience across telecommunication, FMCG and pharmaceutical industries. He previously served as Chief Human Resource Officer atTelenor Pakistan for almost 4 years, initiating a major turnaround which earned the company the Best Employer Award. He was also part of business leadership teams for 6 years at Novartis Pharmaceuticals’ Oncology Division as Head HR UK & Ireland and subsequently Head HR for Asia Pacific and South Africa.
He holds a Bachelor’s degree in Civil Engineering and an MBA form the University of Leeds, UK. Additionally, he has undergone extensive leadership training at INSEAD and Babson College, Boston, USA.