Di­rec­tions

To­wards En­dur­ing Na­tional Unity

Slogan - - CONTENTS - – T.F.

The 25th of De­cem­ber holds a unique his­tor­i­cal im­por­tance for Pak­istan be­cause it is the birth an­niver­sary of the founder of the na­tion, Quaid-e-Azam Muham­mad Ali Jin­nah.

PTCL launched a video on the oc­ca­sion to pay trib­ute to the Fa­ther of the Na­tion. This was ac­tu­ally a re-run of the video that was orig­i­nally launched two years ago on the same theme. It pays trib­ute to the Quaid e Azam and cel­e­brates the great na­tion that he left be­hind.

The pur­pose of the video is to em­pha­size Jin­nah’s mes­sage of the im­por­tance of unity. It de­liv­ers an in­spi­ra­tional mes­sage to the young Pak­istani gen­er­a­tion which is on its way to tak­ing over the reins of the na­tion to­wards achiev­ing true so­cio-eco­nomic growth and devel­op­ment.

PTCL’s core work­ing phi­los­o­phy, which is to con­nect the na­tion and to bring in pos­i­tive change, is the un­der­ly­ing theme of the video. At the same time, it em­pha­sizes the fer­vour that is re­quired to take Pak­istan for­ward.

There is a strong mes­sage that the peo­ple should re­con­nect and cel­e­brate not only De­cem­ber 25 every year in the true spirit and with great pas­sion but that this sen­ti­ment should be vis­i­ble in the peo­ple in their ev­ery­day life, their think­ing and their approach at all times.

PTCL has surely made great ef­forts in im­prov­ing its ser­vices but there is a lot more for it to do if it as­pires to emerge as a truly na­tional or­ga­ni­za­tion that brings the peo­ple to­gether. It must im­prove its ser­vices at all lev­els and be­come a gen­uinely peo­ple-friendly or­ga­ni­za­tion that prac­tices what it preaches. PTCL’s cus­tomer ser­vice must be­come more ac­com­mo­dat­ing, help­ful and co­op­er­a­tive. It can go on harp­ing end­lessly about its na­tional role but if its cus­tomers across the length and breadth of the coun­try are not happy, then there must be some­thing wrong some­where.

In some in­stances, peo­ple don’t have a choice, like in land­lines, so they stick to PTCL but in oth­ers where there is a choice, peo­ple go for other ser­vices. The com­pany makes a lot of song and dance about its ad­vanced tele­com ser­vices but the fi­nal out­put leaves a lot to be de­sired. There are usu­ally no fol­low-ups to cus­tomer com­plaints and it is up to the whims and fan­cies of the staff who re­ceive com­plaint calls to come up with con­crete ac­tion. For in­stance, if one is not re­ceiv­ing Smart TV ser­vice, when a com­plaint is made to their call cen­tre, they prom­ise that a trou­ble-shooter will make a per­sonal visit and re­move the fault in the next 12 hours but the ‘visit’ never ma­te­ri­al­izes.

There still is a lot more to be done. The world at large has turned into a global vil­lage due to dig­i­tal tech­nol­ogy. The ever-in­creas­ing amount of con­nec­tiv­ity has opened new av­enues of op­por­tu­ni­ties. Sim­i­larly, the telecom­mu­ni­ca­tion in­dus­try in Pak­istan has also wit­nessed mush­room growth. Be­ing the coun­try’s largest tele­com ser­vices provider by far, PTCL shares the big­gest chunk of re­spon­si­bil­ity of tack­ling the is­sues linked with its growth.

PTCL needs to im­prove its over­all amal­ga­ma­tion of prod­ucts and ser­vices. It must strengthen its dig­i­tal con­nec­tiv­ity and un­less se­ri­ous ef­forts are made in the right di­rec­tion, the prom­ise of seam­less dig­i­tal con­nec­tiv­ity will re­main elu­sive.

PTCL is cer­tainly go­ing through a jour­ney of re­newal and im­prove­ment. Let’s hope that go­ing for­ward, it will play a greater role in be­com­ing the ser­vice of choice. Through bet­ter all round ser­vices that PTCL will build, true con­nec­tiv­ity will take the na­tion closer to the Quaid’s dream of en­dur­ing na­tional unity.

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