More Re­search-Based Ar­ti­cles

Slogan - - READER'S THOUGHTS - Farheen Ai­jaz, Karachi.

Iam a reg­u­lar reader of Slo­gan. No doubt, the mag­a­zine is a qual­ity pub­li­ca­tion by all stan­dards. It has an im­pres­sive lay­out and con­tains worthread­ing ar­ti­cles and ex­clu­sive sto­ries, of­fer­ing in­for­ma­tive and in-depth cov­er­age of the me­dia in­dus­try. How­ever, it needs to in­clude some more re­search-based ar­ti­cles about emerg­ing trends in me­dia with ref­er­ence to brand man­age­ment, con­sumer be­hav­iour and psy­chol­ogy, re­la­tion­ship mar­ket­ing, mar­ket seg­men­ta­tion and tar­get­ing, pro­duc­tion de­sign and po­si­tion­ing, etc. This will help the mag­a­zine to stay abreast of lat­est de­vel­op­ments be­ing made in mar­ket­ing and ad­ver­tis­ing in­ter­na­tion­ally.

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