More Research-Based Articles
Iam a regular reader of Slogan. No doubt, the magazine is a quality publication by all standards. It has an impressive layout and contains worthreading articles and exclusive stories, offering informative and in-depth coverage of the media industry. However, it needs to include some more research-based articles about emerging trends in media with reference to brand management, consumer behaviour and psychology, relationship marketing, market segmentation and targeting, production design and positioning, etc. This will help the magazine to stay abreast of latest developments being made in marketing and advertising internationally.