Why Pak­istani cin­ema suf­fers

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Many thought the In­dian ban would make more room for Pak­istani films to grow. The ban on Pak­istani artistes in In­dia post-Uri at­tack led to a ban on In­dian con­tent in Pak­istan. The lead­ing cin­ema houses in Pak­istan de­cided to stop show­ing In­dian films. It sounded like the right thing to do, but looks like the cin­ema busi­ness has greatly suf­fered ever since.

The in­dus­try was still in its re­vival phase when the ban came and, un­til then, cin­e­mas re­lied on In­dian films to make money.

There were over 200 cin­e­mas in the con­struc­tion phase which have either been shelved or are on hold.

Says Nadeem Mand­vi­wala, owner of Mand­vi­wala En­ter­tain­ment, “We do not need In­dian films to grow; we need good cin­ema. It’s not even about qual­ity; if that were the case then lo­cal cin­e­mas would run on In­dian films alone. We need films like Janaan and Ac­tor in Law that ap­peal to the masses. We need pop­u­lar cin­ema.”

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