Why Pakistani cinema suffers
Many thought the Indian ban would make more room for Pakistani films to grow. The ban on Pakistani artistes in India post-Uri attack led to a ban on Indian content in Pakistan. The leading cinema houses in Pakistan decided to stop showing Indian films. It sounded like the right thing to do, but looks like the cinema business has greatly suffered ever since.
The industry was still in its revival phase when the ban came and, until then, cinemas relied on Indian films to make money.
There were over 200 cinemas in the construction phase which have either been shelved or are on hold.
Says Nadeem Mandviwala, owner of Mandviwala Entertainment, “We do not need Indian films to grow; we need good cinema. It’s not even about quality; if that were the case then local cinemas would run on Indian films alone. We need films like Janaan and Actor in Law that appeal to the masses. We need popular cinema.”