Sania Maskatiya’s INARA
Multi-award winning fashion house Sania Maskatiya formallymally announces the launch of the Winter Festive 2019/2020 collection titled INARA.
INARA features Sania Maskatiya’s signature handcrafted pieces perfect for the winter festivities. With embellished and digital printed outfits, in bright hues, jewel tones and a classic monochromatic palette, the collection comprises of 80 distinct designs available in colour options and designs variations. For INARA, Sania Maskatiya has used a wide range of fabrics including velvets, cotton nets, crepes and silks, embellished with gota, zardoze and ari techniques, available in varied silhouettes.
Hot colours are a trend this season, including bold shades like fuchsia and orange and INARA includes a lot of musthave pieces in bright fuchsia shades. Also, the velvet trend isn’t going anywhere yet as we witnessed a lot of velvet on the runway recently. Sania’s collection features several elegant pieces adorned with intricate embroidery made with velvet.
The pieces that stand out are a stunning black saree gown with white floral details, a stunning traditional style gown with white embroidery all over and dupatta scarf. Both the gowns are of traditional styles with a contemporary twist.
With distinct feminine cuts in luxe fabrics and signature prints
in multiple sizes for the winter festive season, this collection is now available online and in-store at Sania Maskatiya Flagship outlets.
Founded in 2010, the Sania Maskatiya brand is best known for its specialized, versatile prints, textile design based on pure textures, exceptional hues, and fine craftsmanship. The design house engages in some of the best artisanship in Pakistan, coming from generations of artisans who have specialized and perfected their craft. The brand is known for incorporating rich textiles, fabric design and embroidery within their pieces. Sania Maskatiya has quickly become Pakistan’s most lauded designer and most prized fashion export.
The brands runway shows are much anticipated by critics and patrons alike in Pakistan, Europe, India and the US and to this end consistently showcase at the PFDC and FPW platforms in Pakistan, also having showcased at Lakme Fash
Week in the big apple. The brand continues to expand both nationally and internationally. In Pakistan, the brand boasts four standalone stores each of which is located in prime shopping locations in both Karachi and Lahore. The brand is further available at select national stockists. Internationally, the brand continues to develop regional and global presence. In terms of retail and global accessibility, the brand is further available worldwide through a dedicated e-commerce store, in the Middle East through a stand-alone retail space in Dubai and in Europe, the US, Singapore and India through a series of stockists. .