Sa­nia Maskatiya’s INARA

Multi-award winning fash­ion house Sa­nia Maskatiya for­mal­ly­mally an­nounces the launch of the Win­ter Fes­tive 2019/2020 col­lec­tion ti­tled INARA.

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INARA fea­tures Sa­nia Maskatiya’s sig­na­ture hand­crafted pieces per­fect for the win­ter fes­tiv­i­ties. With em­bel­lished and dig­i­tal printed out­fits, in bright hues, jewel tones and a clas­sic monochro­matic pal­ette, the col­lec­tion com­prises of 80 dis­tinct de­signs avail­able in colour op­tions and de­signs vari­a­tions. For INARA, Sa­nia Maskatiya has used a wide range of fab­rics in­clud­ing vel­vets, cot­ton nets, crepes and silks, em­bel­lished with gota, zardoze and ari tech­niques, avail­able in var­ied sil­hou­ettes.

Hot colours are a trend this season, in­clud­ing bold shades like fuch­sia and or­ange and INARA in­cludes a lot of musthave pieces in bright fuch­sia shades. Also, the vel­vet trend isn’t go­ing any­where yet as we wit­nessed a lot of vel­vet on the run­way re­cently. Sa­nia’s col­lec­tion fea­tures sev­eral el­e­gant pieces adorned with in­tri­cate em­broi­dery made with vel­vet.

The pieces that stand out are a stun­ning black sa­ree gown with white flo­ral de­tails, a stun­ning tra­di­tional style gown with white em­broi­dery all over and du­patta scarf. Both the gowns are of tra­di­tional styles with a con­tem­po­rary twist.

With dis­tinct fem­i­nine cuts in luxe fab­rics and sig­na­ture prints

in mul­ti­ple sizes for the win­ter fes­tive season, this col­lec­tion is now avail­able on­line and in-store at Sa­nia Maskatiya Flag­ship out­lets.

Founded in 2010, the Sa­nia Maskatiya brand is best known for its spe­cial­ized, ver­sa­tile prints, tex­tile de­sign based on pure tex­tures, ex­cep­tional hues, and fine crafts­man­ship. The de­sign house en­gages in some of the best ar­ti­san­ship in Pak­istan, com­ing from gen­er­a­tions of ar­ti­sans who have spe­cial­ized and per­fected their craft. The brand is known for in­cor­po­rat­ing rich tex­tiles, fab­ric de­sign and em­broi­dery within their pieces. Sa­nia Maskatiya has quickly be­come Pak­istan’s most lauded de­signer and most prized fash­ion ex­port.

The brands run­way shows are much an­tic­i­pated by crit­ics and pa­trons alike in Pak­istan, Europe, In­dia and the US and to this end con­sis­tently show­case at the PFDC and FPW plat­forms in Pak­istan, also hav­ing show­cased at Lakme Fash

Week in the big ap­ple. The brand con­tin­ues to ex­pand both na­tion­ally and in­ter­na­tion­ally. In Pak­istan, the brand boasts four stand­alone stores each of which is lo­cated in prime shop­ping lo­ca­tions in both Karachi and La­hore. The brand is fur­ther avail­able at select na­tional stock­ists. In­ter­na­tion­ally, the brand con­tin­ues to de­velop re­gional and global pres­ence. In terms of re­tail and global ac­ces­si­bil­ity, the brand is fur­ther avail­able world­wide through a ded­i­cated e-com­merce store, in the Mid­dle East through a stand-alone re­tail space in Dubai and in Europe, the US, Sin­ga­pore and In­dia through a se­ries of stock­ists. .

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