‘Humrahi’ by EFU
EFU Life Assurance has released its web series titled ‘Humrahi’ that features Zahid Ahmad and Rabab Hashim. It is a huge step towards monetizing the international community by diversifying the Pakistani media’s platform.
The series follows the journey of two young people who are at the peak of their life. They are looking for prospective matches to settle down in what can be called the ‘rishta dikhaai culture’. The first episode will be all about that meeting and how the pair embarks on their journey of life by tying the knot.
Through this web series, EFU encourages the couple to get insurance policies as a medium of saving money to fulfil their needs and live a lavish life which is only considered to be a sign of the wealthy. The series takes the youth on a journey of romance and responsibilities.
They also have a little girl and they are seen talking about saving to give her higher education so that she has better career options. This emphasizes female education.