‘Hum­rahi’ by EFU

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EFU Life As­sur­ance has re­leased its web se­ries ti­tled ‘Hum­rahi’ that fea­tures Zahid Ahmad and Rabab Hashim. It is a huge step to­wards mon­e­tiz­ing the in­ter­na­tional com­mu­nity by di­ver­si­fy­ing the Pak­istani me­dia’s plat­form.

The se­ries fol­lows the jour­ney of two young peo­ple who are at the peak of their life. They are look­ing for prospec­tive matches to set­tle down in what can be called the ‘rishta dikhaai cul­ture’. The first episode will be all about that meet­ing and how the pair em­barks on their jour­ney of life by ty­ing the knot.

Through this web se­ries, EFU en­cour­ages the cou­ple to get in­sur­ance poli­cies as a medium of sav­ing money to ful­fil their needs and live a lav­ish life which is only con­sid­ered to be a sign of the wealthy. The se­ries takes the youth on a jour­ney of ro­mance and re­spon­si­bil­i­ties.

They also have a lit­tle girl and they are seen talk­ing about sav­ing to give her higher ed­u­ca­tion so that she has bet­ter ca­reer op­tions. This em­pha­sizes fe­male ed­u­ca­tion.

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