Zhang at Reuter Communications
Intelligence and communications agency Reuter Communications has hired Tracy Zhang as Director in Shanghai where she will develop integrated marketing and digital strategies for clients in the luxury, beauty and fashion sectors.
Zhang was previously Group Account Director at BBDO Shanghai. Altogether, she has over 15 years of experience in advising international brands on Chinese culture and localisation.
Reuter connects luxury brands and businesses with affluent consumers in Asia and their clients include Sotheby’s, Harrods, Swire Hotels, Este´e Lauder and Swarovski. The agency has offices in Shanghai, Hong Kong, Singapore and Dubai.