Zhang at Reuter Com­mu­ni­ca­tions

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In­tel­li­gence and com­mu­ni­ca­tions agency Reuter Com­mu­ni­ca­tions has hired Tracy Zhang as Di­rec­tor in Shang­hai where she will de­velop in­te­grated mar­ket­ing and dig­i­tal strate­gies for clients in the lux­ury, beauty and fash­ion sec­tors.

Zhang was pre­vi­ously Group Ac­count Di­rec­tor at BBDO Shang­hai. Al­to­gether, she has over 15 years of ex­pe­ri­ence in ad­vis­ing in­ter­na­tional brands on Chi­nese cul­ture and lo­cal­i­sa­tion.

Reuter connects lux­ury brands and busi­nesses with af­flu­ent con­sumers in Asia and their clients in­clude Sotheby’s, Har­rods, Swire Ho­tels, Este´e Lauder and Swarovski. The agency has of­fices in Shang­hai, Hong Kong, Sin­ga­pore and Dubai.

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