In times when the print industry around the world is losing ground to digital media, book publishing in India is headed towards greener pastures.
While the rest of the world is wondering when the print industry in their country will cease to exist, India is reporting phenomenal growth. In the digital age, where more and more people are turning to other media, this is an incredible feat.
Instead of shying away from the digital media, India’s print industry has found a method to use it to its advantage and the industry is now worth nearly Rs. 80 billion with a 15% increase in revenue every year.
Marketing experts have come up with brilliant strategies to promote books through online media, mainly blogs and discussions. As most of the youth spend most of their time online, this is a great way for them to learn more about the new titles being launched every day. In some instances, interested readers even register on the websites of different publishing houses to receive newsletters and emails regarding new titles.
The increase in print revenue has allowed publication houses to publicize their books on a much larger scale. Fancy book launching events, greater interaction between readers and authors and numerous ongoing discussions over these books, are all methods that woo people towards reading books.