Print Bo­nanza

In times when the print in­dus­try around the world is los­ing ground to dig­i­tal me­dia, book pub­lish­ing in In­dia is headed to­wards greener pas­tures.

Southasia - - Publishing & economy - By Sidra Rizvi

While the rest of the world is won­der­ing when the print in­dus­try in their coun­try will cease to ex­ist, In­dia is reporting phe­nom­e­nal growth. In the dig­i­tal age, where more and more peo­ple are turn­ing to other me­dia, this is an in­cred­i­ble feat.

In­stead of shy­ing away from the dig­i­tal me­dia, In­dia’s print in­dus­try has found a method to use it to its ad­van­tage and the in­dus­try is now worth nearly Rs. 80 bil­lion with a 15% in­crease in rev­enue ev­ery year.

Mar­ket­ing ex­perts have come up with bril­liant strate­gies to pro­mote books through online me­dia, mainly blogs and dis­cus­sions. As most of the youth spend most of their time online, this is a great way for them to learn more about the new ti­tles be­ing launched ev­ery day. In some in­stances, in­ter­ested read­ers even reg­is­ter on the web­sites of dif­fer­ent pub­lish­ing houses to re­ceive news­let­ters and emails re­gard­ing new ti­tles.

The in­crease in print rev­enue has al­lowed pub­li­ca­tion houses to pub­li­cize their books on a much larger scale. Fancy book launch­ing events, greater in­ter­ac­tion be­tween read­ers and au­thors and nu­mer­ous on­go­ing dis­cus­sions over these books, are all meth­ods that woo peo­ple to­wards read­ing books.

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