Sim Sim Ha­mara

Southasia - - Editor’s mail -

brings the na­tion to­gether. Cricket scan­dals quickly de­press the public the same way a vic­tory elates the na­tion in­stantly. In South Asia, cricket has been sub­jected to scan­dals, ter­ror­ist threats and other is­sues, which has to a great ex­tent damp­ened the peo­ple’s en­thu­si­asm for the game. This, cou­pled with the ad­vent of videogames, has turned many chil­dren to de­velop an in­ter­est in foot­ball. How­ever, it is pleas­ing to see how the en­tire coun­try, be it In­dia or Pak­istan, shows its pa­tri­o­tism with full force dur­ing a cricket match. It will be im­mensely dif­fi­cult to re­place this feel­ing. For many, cricket stars re­main their idols and night cricket on the streets a fa­vorite pas­time. Apart from be­ing a sport, cricket is very in­flu­en­tial and im­por­tant in South Asian coun­tries in break­ing down sta­tus and in­come in­equal­i­ties, bring­ing to­gether peo­ple of all so­cio-eco­nomic back­grounds . Ad­di­tion­ally, ad­ver­tis­ing cam­paigns fo­cus­ing heav­ily on cricket and ex­ploit­ing con­se­quent pa­tri­o­tism tend to be more ef­fec­tive than most other ad­ver­tis­ing. Cricket is not just a game but a pas­sion and a pride.

Vinkat Sris­inha New Delhi, In­dia

Early child­hood de­vel­op­ment is a con­cept se­verely lack­ing in South Asia. A re­gion crip­pled by poverty and dis­mal ed­u­ca­tion stan­dards needs to heav­ily in­vest in its younger gen­er­a­tion and cre­ate an aware and ed­u­cated work­force. In coun­tries where for­mal ed­u­ca­tion is in­con­se­quen­tial or due to poverty, where many are un­able to send their chil­dren to school, lo­cal adap­ta­tions of shows such as Sesame Street pro­vide re­lief. In Bangladesh, Sisumpur has be­come a pop­u­lar phe­nom­e­non and it is heart­warm­ing to see Pak­istan catch­ing on to this trend as well. Pro­grams such as these funded by USAID, are im­per­a­tive to so­cial de­vel­op­ment. Cater­ing to chil­dren and ad­her­ing to the sen­si­tiv­i­ties that come with en­ter­ing into a dif­fer­ent cul­ture, Sim Sim Ha­mara pro­vides much needed knowl­edge and learn­ing in an at­trac­tive and col­or­ful pack­age by ap­peal­ing to younger view­ers. As a school­teacher, I un­der­stand the im­por­tance of such pro­grams that also cre­ate learn­ing out­side the class­room. I hope that Pak­istan is able to ben­e­fit from this pro­gram as much as Bangladesh has.

Jy­oti Mukesh Dhaka, Bangladesh

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