Sim Sim Hamara
brings the nation together. Cricket scandals quickly depress the public the same way a victory elates the nation instantly. In South Asia, cricket has been subjected to scandals, terrorist threats and other issues, which has to a great extent dampened the people’s enthusiasm for the game. This, coupled with the advent of videogames, has turned many children to develop an interest in football. However, it is pleasing to see how the entire country, be it India or Pakistan, shows its patriotism with full force during a cricket match. It will be immensely difficult to replace this feeling. For many, cricket stars remain their idols and night cricket on the streets a favorite pastime. Apart from being a sport, cricket is very influential and important in South Asian countries in breaking down status and income inequalities, bringing together people of all socio-economic backgrounds . Additionally, advertising campaigns focusing heavily on cricket and exploiting consequent patriotism tend to be more effective than most other advertising. Cricket is not just a game but a passion and a pride.
Vinkat Srisinha New Delhi, India
Early childhood development is a concept severely lacking in South Asia. A region crippled by poverty and dismal education standards needs to heavily invest in its younger generation and create an aware and educated workforce. In countries where formal education is inconsequential or due to poverty, where many are unable to send their children to school, local adaptations of shows such as Sesame Street provide relief. In Bangladesh, Sisumpur has become a popular phenomenon and it is heartwarming to see Pakistan catching on to this trend as well. Programs such as these funded by USAID, are imperative to social development. Catering to children and adhering to the sensitivities that come with entering into a different culture, Sim Sim Hamara provides much needed knowledge and learning in an attractive and colorful package by appealing to younger viewers. As a schoolteacher, I understand the importance of such programs that also create learning outside the classroom. I hope that Pakistan is able to benefit from this program as much as Bangladesh has.
Jyoti Mukesh Dhaka, Bangladesh