The Bangladeshi trend of Info Ladies has had a transformational effect on social awareness within the country. The women who carry laptops and tech-gadgets on their back, ride their bicycles to remote villages and spend days transmitting information, creating social awareness, assisting with vocational training or very simply, opening young minds to the power of the internet and the reach of the global community. Not only do the Info Ladies serve as a source of communication but they also serve as mentors, friends, advisors and in some cases, mediators. This initiative has had a phenomenal effect on a society that still remains largely uninformed.
By many estimates, Bangladesh is enhancing its IT sector and the gov- ernment is making a conscientious effort to establish the country as the next technology hub. However, the bitter truth is that such advancements are increasingly confined to urban centers alone. Rural areas, which form the majority of the country, remain backward, marginalized, illiterate and uninformed. In such circumstances, Info Ladies provide an excellent alternative to dissipate technological knowledge and transform the Bangladeshi society into one that is wholly relevant to a changing world and in control of its destiny. The program has seen paramount success and could be an excellent model to emulate in other parts of the region, including India, Pakistan and Afghanistan, where strong urbanrural technological divides plague social and moral advancements.
Prithika Raj Dhaka, Bangladesh