Dari for ‘more,’ is also an Afghan ethical fashion brand. Founded by Carole Naim, it signifies that more should and can be done for Afghanistan -- and indeed, for the developing world. The label earned international recognition after Livia Firth, wife of Oscar-winning actor Colin Firth, wore a Beshtar burqa dress featured by the Observer as part of Vogue’s Green Carpet Challenge in 2010.
Beshtar reinterprets traditional Afghan textiles with a modern lens including vintage pieces to create handmade burqa dresses, shirts, jackets, capes, harem pants and bags, and an eveningwear collection of long silk dresses and evening gowns with Afghan embroidery and adornments. All craftsmanship and material sourcing takes place within Afghanistan to help uplift the crafts industry. Revenues are donated to charitable Afghan organizations that help Afghans become independent and self-sufficient by providing micro-finance, vocational training and employment opportunities. These include Aschiana that funds the education of children, Gardens for Life that promotes literacy among women, and the Afghan Womens Education Center, created to aid Afghan refugees.