Changing Media Landscapes?
The media landscape around the world is rapidly shifting to digital. Allowing publications, both formal and informal, to instantly gain access to a global audience, this new era of media has opened doors for a number of opinions and stories to be globally accessible. While traditional publications are closing their news bureaus and expanding their web presence to target a larger and unhindered audience, South Asia unfortunately does not seem to be following the trend so far. Of course, innumerable publications have entered into the realm of digital media and continue to thrive and compete with big names, the trend hasn’t caught on, exponentially. The prime reason is because internet access in this part of the world remains sporadic and accessible to only a select few, given geographical location or economic class. In Pakistan, internet penetration stands at a meager rate of only 3.4% in a country with 18 million people. While social media sites like Facebook and Twitter have rapidly caught on and are increasing in popularity, most users continue to depend on traditional and cheaper forms of media, like TV, radio and print to gain access to news. It will take time for digital media to fully penetrate South Asia and till then, traditional media houses have little to worry about.
Ali Imran Karachi, Pakistan