SouthAsia Mag­a­zine wins US Ge­n­e­sis Award 2013

Southasia - - Contents - By Arsla Jawaid

Pak­istan’s Southasia Mag­a­zine has been de­clared win­ner of the US Ge­n­e­sis Award 2013 in the Brigitte Bar­dot In­ter­na­tional Print cat­e­gory. The other con­tender for the award was South Africa’s The Star.

Pre­sented by the The Hu­mane So­ci­ety of the United States (HSUS), which is Amer­ica’s largest an­i­mal pro­tec­tion or­ga­ni­za­tion, the Ge­n­e­sis Awards cel­e­brate the role that news and en­ter­tain­ment me­dia play in rais­ing aware­ness about an­i­mal is­sues. The Ge­n­e­sis Award cer­e­mony was held on Satur­day, March 23, 2013, at the Bev­erly Hil­ton in Bev­erly Hills, Cal­i­for­nia.

This is the sec­ond time that Southasia Mag­a­zine has won the US Ge­n­e­sis Award. It won the Award for the first time in 2007. The other two con­tes­tants for the award on that oc­ca­sion were The Evening Stan­dard and The Sun­day Times (both UK-based publi- cations). The Mag­a­zine was de­scribed as ‘Pak­istan’s monthly equiv­a­lent to Time mag­a­zine.’ Southasia was also nom­i­nated for the US Ge­n­e­sis Award in 2012.

The Hu­mane So­ci­ety of the United States (HSUS) cares for an­i­mals but their pri­mary mis­sion is to pre­vent cru­elty be­fore it oc­curs. The So­ci­ety seeks a hu­mane and sus­tain­able world for all an­i­mals — a world that will also ben­e­fit peo­ple. It works to re­duce suf­fer­ing and to cre­ate mean­ing­ful so­cial change for an­i­mals by ad­vo­cat­ing for sen­si­ble pub­lic poli­cies, in­ves­ti­gat­ing cru­elty and work­ing to en­force ex­ist­ing laws, ed­u­cat­ing the pub­lic about an­i­mal is­sues, join­ing with cor­po­ra­tions on be­half of an­i­mal-friendly poli­cies and con­duct­ing hands-on pro­grams that makes a more hu­mane world.

The HSUS seeks a hu­mane and sus­tain­able world for all an­i­mals—a world that will also ben­e­fit peo­ple. It is Amer­ica’s main­stream force against cru­elty, ex­ploita­tion and ne­glect, as well as the most trusted voice ex­tolling the hu­man-an­i­mal bond.

Southasia Mag­a­zine has over the years played a mean­ing­ful to sup­port this cause by reg­u­larly pub­lish­ing ar­ti­cles on an­i­mal is­sues and bring­ing into the spot­light var­i­ous as­pects of mal­treat­ment to an­i­mals in this part of the world. Since the South Asian re­gion is not one of the most an­i­mal­friendly, the sus­tained ad­vo­cacy by the mag­a­zine to pro­tect an­i­mal rights, es­pe­cially in light of the in­junc­tions of Is­lam, has greatly helped fo­cus pub­lic opin­ion on this very vi­tal sub­ject.

For its valu­able con­tri­bu­tion to sup­port­ing and pro­mot­ing the cause of an­i­mal pro­tec­tion, Southasia mag­a­zine has been awarded the Ge­n­e­sis Award on two oc­ca­sions - in 2007 and now in 2013. The mag­a­zine was also nom­i­nated for the Award in 2012.

Syed Rizvi re­ceived the 2013 Ge­n­e­sis Award on be­half of SouthAsia Mag­a­zine at a cer­e­mony in Bev­erly Hills, Cal­i­for­nia.

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