Your coverage of the South Asia Media Summit offered a complete picture of the two-day event held in Islamabad. It is indeed a moment of pride for Pakistan and India to eschew their differences and join hands for a cause. The Summit brought together media professionals, journalists, entrepreneurs and newspaper publishers from both sides of the border in an attempt to analyze the future of print media in South Asia. This year’s theme, “Newspapers in the New Media Ecosystem” aptly suited the Summit as media tycoons and experts discussed the strategies to revitalize the disappearing print media, which is facing rigid competition from the electronic and broadcast media. The change in lifestyle has also led to the demise in a reading culture, as people tend to read on the go, with the Internet becoming a popular medium. This is the reason why newspaper publishers in South Asia are shifting their publications online, which allows readers from around the globe to tune into news at home.
Among the participants speaking at the Media Summit, Javed Jabbar’s comments were particularly thought provoking. Having served as Pakistan’s Federal Minister for Information and Broadcasting, Jabbar highlighted the key challenges facing the media of Pakistan and India and presented recommendations to tackle these issues. The Summit proved to be a collective effort to emphasize upon the need to restructure newspaper production to attract the readers’ attention.
Fahad Usman Karachi, Pakistan