Me­dia Sum­mit

Southasia - - Editor’s Mail -

Your cov­er­age of the South Asia Me­dia Sum­mit of­fered a com­plete pic­ture of the two-day event held in Is­lam­abad. It is in­deed a mo­ment of pride for Pak­istan and In­dia to es­chew their dif­fer­ences and join hands for a cause. The Sum­mit brought to­gether me­dia pro­fes­sion­als, jour­nal­ists, en­trepreneurs and news­pa­per pub­lish­ers from both sides of the bor­der in an at­tempt to an­a­lyze the fu­ture of print me­dia in South Asia. This year’s theme, “News­pa­pers in the New Me­dia Ecosys­tem” aptly suited the Sum­mit as me­dia ty­coons and ex­perts dis­cussed the strate­gies to re­vi­tal­ize the dis­ap­pear­ing print me­dia, which is fac­ing rigid com­pe­ti­tion from the elec­tronic and broad­cast me­dia. The change in life­style has also led to the demise in a read­ing cul­ture, as peo­ple tend to read on the go, with the In­ter­net be­com­ing a pop­u­lar medium. This is the rea­son why news­pa­per pub­lish­ers in South Asia are shift­ing their pub­li­ca­tions on­line, which al­lows read­ers from around the globe to tune into news at home.

Among the par­tic­i­pants speak­ing at the Me­dia Sum­mit, Javed Jab­bar’s com­ments were par­tic­u­larly thought pro­vok­ing. Hav­ing served as Pak­istan’s Fed­eral Min­is­ter for In­for­ma­tion and Broad­cast­ing, Jab­bar high­lighted the key chal­lenges fac­ing the me­dia of Pak­istan and In­dia and pre­sented rec­om­men­da­tions to tackle th­ese is­sues. The Sum­mit proved to be a col­lec­tive ef­fort to em­pha­size upon the need to re­struc­ture news­pa­per pro­duc­tion to at­tract the read­ers’ at­ten­tion.

Fa­had Us­man Karachi, Pak­istan

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