Social Media in India
Your article “Socializing Politics” aptly mentioned the importance of social media as the fastest growing trend in recent memory where anyone familiar with the Internet knows the importance of this new media.
The wave of social media is taking over India’s political circle by storm as it helps to gather public responses to political activities. This is reducing the gap between the public and the government which will impact the functioning of the state. It is expected that social media will influence the 2014 Indian election as millions of Internet users in India will voice their opinion in reshaping the country’s political leadership. Social media has gained such popularity in India that all political leaders have a Facebook page with tens and thousands of followers who interact with them on a daily basis. An interesting statistic mentioned in the article was that Prime Minister Manmohan Singh has 62,900 fans on Facebook while Sonia Gandhi and Rahul Gandhi have nearly 77,000 followers.
Moreover, election campaigns will target the 140 million internet users of India by disseminating election campaigns, party manifestos, and other digital content so that voters get details of all candidates and their political parties.
Rahul Balaji New Delhi, India