So­cial Me­dia in In­dia

Southasia - - EDITOR’S MAIL -

Your ar­ti­cle “So­cial­iz­ing Pol­i­tics” aptly men­tioned the im­por­tance of so­cial me­dia as the fastest grow­ing trend in re­cent mem­ory where any­one fa­mil­iar with the In­ter­net knows the im­por­tance of this new me­dia.

The wave of so­cial me­dia is tak­ing over In­dia’s po­lit­i­cal cir­cle by storm as it helps to gather pub­lic re­sponses to po­lit­i­cal ac­tiv­i­ties. This is re­duc­ing the gap be­tween the pub­lic and the govern­ment which will im­pact the func­tion­ing of the state. It is ex­pected that so­cial me­dia will in­flu­ence the 2014 In­dian elec­tion as mil­lions of In­ter­net users in In­dia will voice their opin­ion in re­shap­ing the coun­try’s po­lit­i­cal lead­er­ship. So­cial me­dia has gained such pop­u­lar­ity in In­dia that all po­lit­i­cal lead­ers have a Face­book page with tens and thou­sands of fol­low­ers who in­ter­act with them on a daily ba­sis. An in­ter­est­ing statistic men­tioned in the ar­ti­cle was that Prime Min­is­ter Man­mo­han Singh has 62,900 fans on Face­book while So­nia Gandhi and Rahul Gandhi have nearly 77,000 fol­low­ers.

More­over, elec­tion cam­paigns will tar­get the 140 mil­lion in­ter­net users of In­dia by dis­sem­i­nat­ing elec­tion cam­paigns, party man­i­festos, and other dig­i­tal con­tent so that vot­ers get de­tails of all can­di­dates and their po­lit­i­cal par­ties.

Rahul Balaji New Delhi, In­dia

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