India is set to take over the online marketplace with Amazon India.
Shopping for genuine products is what Amazon.com is all about. The official Amazon logo with an arrow moving from A to Z indicates two things: first, it offers just about everything under the sun and second, it represents the smile of satisfaction once you’ve purchased something from the site.
Being a giant of the online retail world, Amazon has lately launched its operations in India. The motto ‘shopping with confidence’ is also applicable to Amazon.in but it does not have a retail presence yet. Since Amazon India is still in its initial stages, it does not deliver internationally. However, orders within India are very well facilitated.
“As a company, we tend to think big and encourage the spirit of innovation, invention and ownership amongst our teams. And given the extremely dynamic nature of our businesses, we value bias for action and focus on delivering quality results in a timely fashion,” says J. Valliyur, Director Amazon.in.
The site offers a huge range of local and international books for all age groups. In addition to that, it has an extensive range offered under categories such as kindle, movies and TV, mobiles and accessories, cameras and photography, and portable media players. However, at this stage, Amazon.in does not offer the complete range that Amazon.com provides to its customers, for example, clothing, shoes, jewellery, home, garden tools and toys.
Rahul Badami, an author by profession, is an Amazon.com customer from India, who shops regularly from this e-commerce retail giant. “I purchase around three to four e-books in a month from Amazon.com. Amazon India has just released and I am yet to experience their offerings,” he explains.
Amazon is the world’s largest online retailer, and, therefore, India - which has a strong middle class young population - is watching the launch of its online market-
place with interest which is 10th in the world. The trend is in favour of India as Amazon.in eliminated the middlemen - a common trait in South Asia - and encourages thirdparty sellers listing and selling their products directly to customers. “Amazon’s catalogue of seven million local and imported books and 12,000 movies and television shows will be a great boost for the Indian market. Amazon.in has signed up 100 vendors across India and set up a 150,000 sq. ft fulfillment centre in Mumbai to service online orders. This means more jobs for Indians!” Shantanu Guha Ray, India Editor for Central European News (CEN), explains.
The Amazon development centers in India are growing manifold because of the rich talent pool in India. Its smooth organizational structure, opportunities to work on solving complex technological and business problems makes Amazon a stimulating and motivating place to work at.
“It is a private enterprise and its profits are its own. Hence we can’t forecast on the benefits. Your guess is as good as mine,” says Jagdeep Gupta, Executive Director Planning & Operations, Center for Science and Environment (CSE), one of the many book publishers on Amazon. com from India.
Amazon’s operations have just begun in India and CSE books are also being sold through them. “CSE has no special relationship with them and they are another distributor for us like Flipkart and others,” adds Gupta.
Flipkart is an Indian e-commerce company headquartered in Bangalore. Initially, in 2007, Flipkart focused on books, but later expanded to electronic goods and some other products. The Indian economy is growing as companies are venturing out and buying businesses across the world. Having better e-commerce will help Indians access global products, while also providing local products to a global base of buyers in an instant.
Indian consumers will choose from a market that is truly global. Now, Indian consumers will be a part of Amazon’s 200 million plus customers across nine marketplaces globally including Canada, Japan, China and the UK.
To improve the quality and have the best Amazon India team, the existing team has started advertising on its site about forming an army of traveling Code Ninjas after passing a Code Ninja challenge. “Our technical teams tackle some of the toughest and most interesting challenges available on the Internet today. If you fancy yourself a code warrior, think about flexing those ninja coding skills with Amazon. Take the Code Ninja time challenge. If your code passes the test, you will be contacted for a telephone interview. If your code is too similar to another applicant, you will both be disqualified, so please don’t share or post your answers online,” is what the Amazon site claims.
Arvind, an online shopper, finds it exciting to shop from Amazon.in, appreciating its services and products. He says he was thrilled to receive his purchase the very next day after placing the order.
About his Kindle shopping, he writes on Amazon.in: “The packaging is superb and just genius. The box itself has a nice amusing sticker which says ‘Frustration Free Packaging Guaranteed’. You just tear along one side of the box and it neatly opens up to show the product itself. No unnecessary gimmicks. Overall, this is a brilliant piece of hardware. And coupled with Amazon’s great selection of books and the whole convenience factor, this is a must buy for anyone who loves reading books.”
Arvind being an ardent buyer of Amazon.in would like to see newspapers being launched in India on Kindle. “Can you imagine how convenient that would be? Wake up in the morning to have your favourite paper ready to be read!” he adds.
The Indian market, especially the electronic retailing market has 13 million people who spent 800 million dollars in 2012. India’s Internet penetration stands at about eight per cent with 137 million users, of which roughly 20 million are shoppers including the online travel agency market which was China’s online market in 2005. China now has 538 million Internet users and 227 million online shoppers. India is trying hard to catch up. So in this case, Amazon is trying tough luck to expand its reach to India.
Subsequently, while predicting if Amazon India is trying to prove its economic mettle over the Internet Ray predicts, “It is too early to say that as this is an Amazon venture in India, not an Indian venture in the US.”