‘I’m a Voter’
The popular feature ‘ I’m a Voter’ offered by Facebook was available for voters in India as the world's largest democracy set about choosing their new prime minister. Over 4 million Indian voters used the ‘I'm a Voter’ button during the country's parliamentary elections, Facebook said. The feature was introduced when Americans voted to renew President Barack Obama's lease on the White House in November 2012. More than 9 million citizens took to Facebook to click the "I'm a Voter" button, showing their online friends that they had cast a ballot.
For Facebook, this is another effort to integrate its services into the everyday life of people around the globe as it seeks to increase its number of users, particularly in emerging markets. The social media site now plans to offer versions of the feature around the world.