‘More Responsible Media’ was a breath of fresh air in this day and age of television channels supplying 24 hours of sensationalized coverage and dumb shows. I agree with the writer that giving unbridled freedom to the media was one of General Musharraf’s biggest tactical mistakes. As long as news channels stand to gain a profit from anything they report, with no consequences whatsoever, their irresponsibility will only increase. While it is important that these channels follow a code of ethics, it is more important that there should be an effective body to regulate the electronic media. PEMRA should play this role and take strict action against those channels which do not follow the rules.
PEMRA did try to arrest the rot by banning Geo but it was too little, too late. For a long time now, a number of shady channels in Pakistan have taken to unethical news reporting and rumor-mongering in their war for higher TRPs. It is high time the news channels realized that their reckless actions will have negative consequences and that sooner or later they would have to answer for their reckless misuse of authority.