Un­bri­dled free­dom

Southasia - - EDITOR'S MAIL -

‘More Re­spon­si­ble Me­dia’ was a breath of fresh air in this day and age of tele­vi­sion chan­nels sup­ply­ing 24 hours of sen­sa­tion­al­ized cov­er­age and dumb shows. I agree with the writer that giv­ing un­bri­dled free­dom to the me­dia was one of Gen­eral Mushar­raf’s big­gest tac­ti­cal mis­takes. As long as news chan­nels stand to gain a profit from any­thing they re­port, with no con­se­quences what­so­ever, their ir­re­spon­si­bil­ity will only in­crease. While it is im­por­tant that th­ese chan­nels fol­low a code of ethics, it is more im­por­tant that there should be an effective body to reg­u­late the elec­tronic me­dia. PEMRA should play this role and take strict ac­tion against those chan­nels which do not fol­low the rules.

PEMRA did try to ar­rest the rot by ban­ning Geo but it was too lit­tle, too late. For a long time now, a num­ber of shady chan­nels in Pak­istan have taken to un­eth­i­cal news re­port­ing and ru­mor-mon­ger­ing in their war for higher TRPs. It is high time the news chan­nels re­al­ized that their reck­less ac­tions will have neg­a­tive con­se­quences and that sooner or later they would have to an­swer for their reck­less mis­use of au­thor­ity.

Ha­dia Mum­taz

La­hore, Karachi

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