Dharna prime time

Southasia - - CONTENTS -

The ar­ti­cle ‘A New Me­dia Ex­pe­ri­ence’ was spot on. We felt like we were bom­barded with the cov­er­age of sit-ins round the clock. While it is true that Pak­ista­nis are in­ter­ested in pol­i­tics and want to see such ac­tiv­i­ties but there is a limit to ev­ery­thing. In their quest for higher rat­ings, and ef­forts of not to miss any mo­ment of the sit-ins, the chan­nels tried to out­bid each other by giv­ing what they thought was minute-to-minute re­ports of the hap­pen­ings. The re­sult was you found the news an­chors re­peat­ing the same news so many times that it be­came an­noy­ing and you ended up switch­ing the TV off.

Another draw­back of such back-to­back cov­er­age is that many im­por­tant events tak­ing place in the coun­try and abroad do not get the at­ten­tion they de­serve. The same hap­pened in this case when the TV chan­nels ig­nored a num­ber of is­sues, or gave them min­i­mal cov­er­age, as they fo­cused their at­ten­tion on the sit-ins. Some­one rightly said that the dhar­nas would have ended in no time had the chan­nels stopped cov­er­ing them end­lessly.

Daniyal Sheikh

La­hore, Pak­istan

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