Dharna prime time
The article ‘A New Media Experience’ was spot on. We felt like we were bombarded with the coverage of sit-ins round the clock. While it is true that Pakistanis are interested in politics and want to see such activities but there is a limit to everything. In their quest for higher ratings, and efforts of not to miss any moment of the sit-ins, the channels tried to outbid each other by giving what they thought was minute-to-minute reports of the happenings. The result was you found the news anchors repeating the same news so many times that it became annoying and you ended up switching the TV off.
Another drawback of such back-toback coverage is that many important events taking place in the country and abroad do not get the attention they deserve. The same happened in this case when the TV channels ignored a number of issues, or gave them minimal coverage, as they focused their attention on the sit-ins. Someone rightly said that the dharnas would have ended in no time had the channels stopped covering them endlessly.