Clean­ing the Mess

Southasia - - BRIEFINGS -

In­dia may well be on the path to a bright fu­ture but one as­pect that taints the oth­er­wise per­fect pic­ture of a shin­ing In­dia is heaps of garbage strewn across ci­ties and towns of the coun­try. The good news is the In­dian gov­ern­ment has fi­nally taken no­tice of the prob­lem, with Prime Min­is­ter Naren­dra Modi launch­ing the big­gest ever clean­li­ness drive in In­dia, called

the ‘Clean In­dia’ or the ‘Swachha Bharat Ab­hiyaan’ cam­paign.

The drive was launched with thou­sands of gov­ern­ment em­ploy­ees tak­ing a pledge of clean­li­ness. They are ex­pected to clean gov­ern­ment build­ings, many of which stink and are lit­tered with rub­bish.

Modi him­self cleaned some streets in New Delhi to set a prece­dent. He also asked a num­ber of ac­tors and politi­cians, such as Hrithik Roshan and Priyanka Chopra, to join the cam­paign and serve as its brand am­bas­sadors.

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