Cleaning the Mess
India may well be on the path to a bright future but one aspect that taints the otherwise perfect picture of a shining India is heaps of garbage strewn across cities and towns of the country. The good news is the Indian government has finally taken notice of the problem, with Prime Minister Narendra Modi launching the biggest ever cleanliness drive in India, called
the ‘Clean India’ or the ‘Swachha Bharat Abhiyaan’ campaign.
The drive was launched with thousands of government employees taking a pledge of cleanliness. They are expected to clean government buildings, many of which stink and are littered with rubbish.
Modi himself cleaned some streets in New Delhi to set a precedent. He also asked a number of actors and politicians, such as Hrithik Roshan and Priyanka Chopra, to join the campaign and serve as its brand ambassadors.