Southasia - - BRIEFS -

cap­i­tal­ists and pri­vate eq­uity in­vestors put in $3 bil­lion in In­dia’s e-in­dus­try in 2014, show­ing that In­dia’s $3.1bil­lion e-com­merce in­dus­try is re­ally thriv­ing. The size of the do­mes­tic e-com­merce in­dus­try is poised to dou­ble to $6-bil­lion by 2016. The year also marked an ad­vent of vet­er­ans such as Ratan Tata, Chair­man Emer­i­tus, Tata Group, Wipro chair­man Azim Premji and In­fosys co-founder NR Narayana Murthy into the sec­tor.

“Dig­i­tal com­merce is at a nascent stage in In­dia. How­ever, In­dia is one of the fastest-grow­ing e-com­merce mar­kets in Asia/Pa­cific,” said Praveen Sen­gar, re­search direc­tor at Gart­ner. “In­dia rep­re­sents a $3.5 bil­lion mar­ket, grow­ing at ap­prox­i­mately 60-70 per­cent ev­ery year,” he said.

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