With 20 lakh current users, Smartican is a groundbreaking quizzing game testing general knowledge that has developed into a potential social media market leading website. Founded by young Indian students in 2013, the user base of this social media website comprises a 15% share of above 50 year olds. It promotes public opinion and free speech of common people about several social issues that they face.
Developed by Motion Punch Studios, Smartican receives feedback from youth for increased freedom of speech. The website has options like ‘Shout’ and ‘Anonymous’ through which people share their opinions regarding social issues openly. The co-founder claims that these concerns are 99% productive and engage housewives and senior citizens in good numbers after youth that makes up a major portion of its user base. Active users are expected to increase from the current 10,000 in the next five years.