Taking Narendra Modi’s Digital India Initiative another mile forward, Twitter has introduced a customized service. Twitter Samwad is Modi’s brainchild with sixteen other partners. The social media service will enable government officials and political activists to talk to the masses instantly and conveniently through tweets and e-SMS. Dick Costolo, CEO, Twitter, was in New Delhi when
Samwad was launched in March. India has been craving freedom of speech for long and repression of a Supreme Court clause paved the path for people to communicate freely with the government. The Twitter CEO promised improved language support for Samwad in order to minimize communication and English literacy barriers.