Think about getting married if you really want to build a toilet at home free of cost. This is what is offered by the provincial government in the Uttar Pradesh, India. Under the ‘lucrative’ offer, newlywed couples will be given a cheque of Rs. 12,000 as a subsidy for toilet construction, along with four trees. Under the ongoing Swachh Bharat Abhiyan (Clean India Mission) campaign initiated by the Government of India at the national level, consistent efforts are being made to bring about standard sanitation facilities, particularly in those rural areas where a majority of people tend to defecate out in the open. In addition, the gift of four saplings to the beneficiary couples also aims to fuel the pace of the tree plantation drive and increase the overall green cover manifold.