Brand Bhutan

Southasia - - BRIEFS -

has re­cently un­veiled a new brand iden­tity - ‘Made in Bhutan,’ which will be ap­plied across all busi­ness sec­tors and in­dus­tries that sup­port Bhutan’s sus­tain­able and long-term growth plans. Aimed to boost ex­ports to the re­gion and be­yond, the ‘Made in Bhutan’ brand is based on a year-long re­search study con­ducted by an in­ter­na­tional brand con­sul­tancy called ‘Fu­tureBrand.’ The new brand­ing will be placed on all com­mu­ni­ca­tion ma­te­rial, press and pro­mo­tion and ad­ver­tis­ing and mar­ket­ing ma­te­rial, in­clud­ing ex­hi­bi­tion sig­nage, dis­play pan­els and printed mer­chan­dise.

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