Entertainment on Demand
The Malaysia- based video streaming firm, Iflix has started its services in Pakistan. The Video- On- Demand ( VOD) platform has partnerships with 160 studios and international content distributors, such as Disney, Fox, BBC, Warner Bros, Sony Pictures, NBC Universal, Paramount, CBS, Media Prima, Metro- Goldwyn- Mayer ( MGM), etc. Prior to Pakistan, it has launched the brand in Malaysia, Thailand, Brunei, Indonesia, Sri Lanka, the Philippines and the Maldives. Now people in Pakistani can watch movies, dramas and TV shows for PKR 300 ($ 2.89) a month, with an annual subscription of PKR 2880 ($ 27.80). In July 2016, Iflix crossed four million in its subscriber base internationally since its launch in May, 2015.